David Cutrano, Author at Astute Review

Unlocking Efficiency: Astute Review’s Asset Library vs. Dedicated Proposal Software

September 7, 2023
Posted by David Cutrano
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In the fast-paced world of business, efficiency and cost-effectiveness are paramount. For organizations seeking a versatile solution to manage proposals, business development materials, marketing collateral, and client deliverables, Astute Review's Asset Library emerges as...

Bridging The Brand Compliance Gap: Treat Your Colleagues Like Customers

September 5, 2023
Posted by David Cutrano
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Effective brand compliance is a cornerstone of maintaining a strong, cohesive brand identity. However, it's not a task that should be shouldered solely by the marketing department. In fact, fostering collaboration with colleagues outside...

The True Cost of Weak Brand Protection: Counting the Price of Brand Dilution

July 13, 2023
Posted by David Cutrano

Maintaining a strong and consistent brand is crucial for any business's success. However, weak brand protection, results in brand dilution, which has significant financial repercussions. In this article, we will explore the costs associated...