Effective brand compliance is a cornerstone of maintaining a strong, cohesive brand identity. However, it's not a task that should be shouldered solely by the marketing department. In fact, fostering collaboration with colleagues outside...
Astute Review, a renowned provider of advanced brand-monitoring and productivity solutions has announced a strategic partnership with Pitchly, a no-code data enablement company creating new ways for work to be done.
This partnership combines the...
In today's fast-paced digital landscape, effective brand asset management is crucial for businesses aiming to maintain a strong brand identity and deliver consistent messaging across various channels. One powerful tool that has gained significant...
Introduction:
In today's competitive business landscape, maintaining a strong and consistent brand identity is crucial for long-term success and outperforming your competition.
In fact, companies that display a consistent brand identity in the market sell 20%...
While having a dedicated brand governance team can provide numerous benefits, not all companies have the resources or capacity to establish one. They are expensive, are and not as prevalent as you think.
A...
Owning Your Brand in a Digital World
https://www.youtube.com/watch?v=PtuctzKqYe0
Summary: In this interview, David Toth from Winding River Consulting speaks with James Hirchak, president and co-founder of Astute Review. Astute Review provides brand compliance and productivity tools...
In the ever-changing landscape of business, staying competitive and relevant is crucial. Companies need to continually assess and evaluate their branding efforts to ensure that they are effectively reaching their target audience and conveying...
https://soundcloud.com/jhirchak/project-brand-audit-blog?si=3d5c4d0236a74177bc3c4bbf288a91e2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing
A brand audit is a valuable tool for companies looking to improve their branding efforts and stay competitive in the marketplace. However, many companies may not fully understand the costs associated...
Marketing teams work incredibly hard to create a strong brand, digital assets, templates and brand guidelines, to not only maintain a consistent image in the market and...
How top-tier marketers achieve brand perfection
Brand consistency is incredibly important. Imagine going to a soda machine to get a Pepsi but when you go to push the...
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