Ethnically and age diverse team huddle
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Branding

Bridging The Brand Compliance Gap: Treat Your Colleagues Like Customers

Effective brand compliance is a cornerstone of maintaining a strong, cohesive brand identity. However, it's not a task that should be shouldered solely by the marketing department. In fact, fostering collaboration with colleagues outside...

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Astute and Pitchly
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Branding, News

Astute Review Partners with Pitchly to Revolutionize Data-Driven Content and Brand Compliance

Astute Review, a renowned provider of advanced brand-monitoring and productivity solutions has announced a strategic partnership with Pitchly, a no-code data enablement company creating new ways for work to be done. This partnership combines the...

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Branding

Maximizing Cost Savings and ROI with a System for Brand Asset Management

In today's fast-paced digital landscape, effective brand asset management is crucial for businesses aiming to maintain a strong brand identity and deliver consistent messaging across various channels. One powerful tool that has gained significant...

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Branding

The Hidden Costs of Neglecting Brand Governance: Why Your Company Needs a Dedicated Team

Introduction:  In today's competitive business landscape, maintaining a strong and consistent brand identity is crucial for long-term success and outperforming your competition.  In fact, companies that display a consistent brand identity in the market sell 20%...

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Branding, News, Productivity

Streamline Your Brand Compliance Efforts – Must Have Processes For Lean Marketing Teams

While having a dedicated brand governance team can provide numerous benefits, not all companies have the resources or capacity to establish one.  They are expensive, are and not as prevalent as you think. A...

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Picture of David Toth and James Hirchak
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Astute University, Branding, Inconsistent Brand, Uncategorized

Owning Your Brand in a Digital World

Owning Your Brand in a Digital World https://www.youtube.com/watch?v=PtuctzKqYe0 Summary: In this interview, David Toth from Winding River Consulting speaks with James Hirchak, president and co-founder of Astute Review. Astute Review provides brand compliance and productivity tools...

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Convince your boss to take action
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Branding

Convince Your Boss to Take Action: The Ultimate Guide to Starting a Brand Audit Process

 In the ever-changing landscape of business, staying competitive and relevant is crucial. Companies need to continually assess and evaluate their branding efforts to ensure that they are effectively reaching their target audience and conveying...

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Hidden Costs of a Brand Audit
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Branding

Uncovering the Hidden Costs of a Brand Audit: How to Avoid Drastic Financial and Emotional Losses

https://soundcloud.com/jhirchak/project-brand-audit-blog?si=3d5c4d0236a74177bc3c4bbf288a91e2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing A brand audit is a valuable tool for companies looking to improve their branding efforts and stay competitive in the marketplace. However, many companies may not fully understand the costs associated...

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Branding

Practical Brand Consistency Tips for Lean Marketing Teams

Marketing teams work incredibly hard to create a strong brand, digital assets, templates and brand guidelines, to not only maintain a consistent image in the market and...

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Branding, Inconsistent Brand

Brand Inconsistency – A Growth Killer

How top-tier marketers achieve brand perfection Brand consistency is incredibly important. Imagine going to a soda machine to get a Pepsi but when you go to push the...

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