Read More
Inconsistent Brand

The True Cost of Weak Brand Protection: Counting the Price of Brand Dilution

Maintaining a strong and consistent brand is crucial for any business's success. However, weak brand protection, results in brand dilution, which has significant financial repercussions. In this article, we will explore the costs associated...

Read more

Picture of David Toth and James Hirchak
Read More
Astute University, Branding, Inconsistent Brand, Uncategorized

Owning Your Brand in a Digital World

Owning Your Brand in a Digital World https://www.youtube.com/watch?v=PtuctzKqYe0 Summary: In this interview, David Toth from Winding River Consulting speaks with James Hirchak, president and co-founder of Astute Review. Astute Review provides brand compliance and productivity tools...

Read more

Read More
Branding, Inconsistent Brand

Brand Inconsistency – A Growth Killer

How top-tier marketers achieve brand perfection Brand consistency is incredibly important. Imagine going to a soda machine to get a Pepsi but when you go to push the...

Read more