It’s not that your colleagues don’t care, it just that they are doing what is most efficient for them. They want to get their work done quickly and efficiently so they can hopefully shut the laptop down with enough time left in the day to spend time with family, get a workout in, or meet up with friends.
Whether starting a PowerPoint from a last presentation or Googling images online, these marketing “no-nos” are the efficient solution for your colleagues…for now.
So as a marketing professional how do you get your colleagues creating Business Development Pitches and client deliverables to care about the brand you worked so hard to build?
Simple…SAVE. THEM. TIME.
Sure, you can create webinars and send emails explain why a consistent brand is important for the organization. Will that make some headway, maybe. But at 9pm, any consultant’s priority is going to be skewed towards what is immediately in their best interest. AND that’s getting work done as fast as possible so they can get on with their day (or evening).
Brand isn’t the top 10 priorities at the end of a 12-15 hour day.
We’re a firm believer in incentives driving change at Astute Review. Pairing productivity tools that result in consistent brand usage aligns incentives between marketing and everyone else.